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Production of customized jingles and other forms of radio commercials also forms
part of our schedule.
Our media department will advise on the proper purchase and placement of adverts to
each of the necessary target audience.
‘Arrive Alive’ a road safety programme which aired on Joy 99.7fm is one of our
productions. A survey which was conducted showed at most of the mechanical faults
could be easily identified and managed by motorists before major repairs were
effected on the vehicles. |
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| In addition to that, it came to light that basic road safety procedures and signs
were being overlooked by motorists and pedestrians alike.
The programme was therefore produced with the idea of educating the public on basic
vehicle maintenance and best road safety practices. |
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There are a number of reasons for the recent surge in billboard advertising not the least of which is cost efficiency. Compared to other forms of advertising, billboards are a relatively inexpensive way to get your point across to the general public. It gives you real contacts anytime and anywhere. Billboards serve as a constant reminder of responsibilities.
This is where Yetron Services pitches its edge. We have over the |
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| years becomea major player in this field and have acquired sites and maintained excellent relationship with the major District Municipal and Metropolitan Assemblies. |
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Our Production team is very capable of producing documentary and infomercials to conduct public relations and other assignment. The media department also supervises the scheduling of adverts and infomercials.
‘Fast Lane’, aired on Ghana Television from 1998 for 3 seasons. This was the first TV programme on road safety and car maintenance, developed by Yetron Services in Ghana. The main focus of this programme was to transfer |
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what was being done on radio onto television.
The success for this programme elicited sponsorship from Toyota Ghana Co. Limited, Mobil oil Ghana and Road Safety conscious companies.
‘Drivers Academy’, this was the production of serialized TV drama series developed for airing on National Television. The concept was to blend humor with road safety set on a backdrop of a school.
An evaluation conducted at the instance of the National Road Safety Commission by Messers Godfred Asiamah (ACP) and Jones Blantari (DSP) concluded that ‘the programme had been useful and the target audience has leant useful lessons from it, making the roads relatively safer as a result. |
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YETRON SERVICES |
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| As a full services agency with a bias for Road Safety, our key professionals include; |
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Graphic Artists with a background in the design of communications materials for Social Marketing Campaigns |
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Marketing Communication Experts, with varied experience in the use of modern communication tools that affect behavioral and attitudinal change |
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Road Safety advocate |
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Researchers, who have conducted various researches into road use, attitudes and behaviors. |
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| This together with a number of associated consultants enable Yetron Services to provide tailor made solutions for all tasks assigned us. |
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